For the Sweet Cravings Dessert Parlour, I crafted a vibrant and engaging brand identity that perfectly captures the fun, indulgence, and excitement of sweet treats. The brand is built around a playful logo design, featuring a bold yet inviting color palette of soft pink and teal, complemented by a charming ice cream icon to instantly communicate the brand’s essence.
A key highlight of this project was the creation of custom dessert characters inspired by Kawaii culture, a popular Japanese aesthetic known for its adorable, expressive designs. These characters—including smiling bubble teas, winking ice cream cones, and cheerful waffles—were designed to add personality and charm to the brand. They were incorporated into the mural wall illustration, enhancing the storefront’s appeal, and can be used across social media, packaging, and print materials to create a cohesive and instantly recognizable identity.
Beyond the visuals, I provided social media consulting, ensuring that Sweet Cravings’ online presence reflected its fun and inviting brand personality. From content strategy to audience engagement, I helped shape a digital experience as delightful as the desserts themselves.
This project showcases my expertise in branding, character design, visual storytelling, and digital strategy, all coming together to create a deliciously irresistible brand.
