This project involved the creation and development of the Parclub brand from the ground up, ensuring a cohesive and future-ready identity. The logo is a direct reflection of Parclub’s forward-thinking and adaptable nature, designed with a modern and minimalist approach. Its sleek typography, with smooth, rounded edges, conveys innovation, inclusivity, and a dynamic energy that aligns with the immersive golf experience Parclub offers. The lowercase lettering enhances approachability, reinforcing the brand’s engaging and contemporary character.
Beyond the logo, this project encompasses the full suite of brand materials for both internal and external use. This includes everything from menus and in-venue signage, such as point-of-sale displays and directional signs, to large-scale out-of-home (OOH) advertising, social media assets, and marketing collateral. The deep green color palette, rooted in golf’s heritage yet modernized for today’s audience, ensures a seamless transition across digital and physical touch-points. Every element is designed to create a strong, recognizable presence that is both visually compelling and strategically effective, ensuring Parclub stands out in the competitive entertainment and leisure space.
